Crafting DigitalExperiences
Hello from San Francisco.
I am a Senior Product Designer focused on humanizing the hard stuff. With over 15 years of experience, ranging from the early days of Ask Jeeves to the complex systems at Wells Fargo, Prosper and Snapfish, I specialize in transforming high‑friction technology into intuitive, narrative‑driven experiences.
I do not just design interfaces: I build resilient systems rooted in accessibility and edge‑case‑first logic. By blending rigorous UX standards with custom visual storytelling, I ensure that even the most complex products feel approachable, equitable, and human.
Core Disciplines
From strategy to shipped product - the disciplines I bring to every engagement.
Product Design
I lead end-to-end product design - from whiteboard sketch to polished, shipped interface. Deep user research, rapid wireframing, and interactive prototyping test assumptions early, resulting in UI that's intuitive, accessible, and built to scale.
Illustration & Visual Identity
I create custom icon sets, editorial illustrations, and brand characters that give products a distinct, ownable personality. Every line and color choice is rooted in the brand's voice - whether that's trustworthy fintech or warm consumer delight.
UX Strategy
Great UX is invisible. I focus on information architecture, user flow optimization, and reducing cognitive load - partnering with PMs and engineers to align design decisions with business outcomes and measurably improve satisfaction scores.
Design Systems
I build component libraries that bridge design and engineering - with clear documentation, token-based theming, and usage guidelines that make consistency effortless at scale, cutting design-to-dev handoff time significantly.
What Colleagues Say
“Marcos has an extraordinary ability to take complex, high-friction workflows and make them feel effortless. His work on our lending platform reduced support tickets by 34% in the first quarter alone. He's the rare designer who thinks in systems.”
Sarah Chen
VP of Product, Prosper Marketplace
Process & Workflow
I run a structured design sprint workflow — documented, async-friendly, and built to keep teams aligned without endless meetings.
Discovery
Deep-dive into user research, stakeholder interviews, and competitive analysis to uncover real problems worth solving.
Define
Synthesize findings into clear problem statements, personas, and opportunity areas. Align the team on what success looks like.
Design
Rapid ideation, wireframing, and high-fidelity prototyping in Figma and Framer — iterating fast with clear decision logs.
Test & Ship
Usability testing, stakeholder reviews, and developer handoff. Measure outcomes and iterate based on real-world data.
Tracked in Notion & Linear
Every project has a clear brief, a shared decision log, and async-friendly documentation so teams stay aligned without endless meetings.
Let's Create Something Amazing
I'm always interested in hearing about new projects and opportunities. Whether you have a question or just want to say hi, feel free to reach out.